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Location

Sales recruitment in London

Adroit is a Sales and GTM recruitment company working with London-based SaaS, technology and B2B services businesses. We recruit revenue-facing roles from SDR to CRO for teams headquartered in or hiring into London, and we assess every candidate through the same five stage screening process.

What we recruit in London

  • Sales: SDR, BDR, Account Executive and Enterprise Account Executive roles.
  • Sales leadership: Head of Sales, Sales Director and CRO-level appointments.
  • GTM support functions: Revenue Operations, Customer Success and Partnerships.
  • Marketing and growth roles where the work is directly revenue-facing.

How a London search runs

  • A briefing session covering deal size, sales cycle, ICP, stack and what good looks like at month six.
  • A targeted search, rather than a keyword match against a CV database.
  • Five stage screening on evidence, selling behaviour, modern GTM capability, mindset and fit.
  • A written submission per candidate, including the risks, then support through to offer.

Where the role can be based

  • Central London and the City, including hybrid patterns anchored to a London office.
  • Greater London and the commuter belt, where candidates travel in two or three days a week.
  • London-headquartered businesses hiring remotely across the UK.
  • London-based teams selling into Europe, the US or the Middle East.

Things worth deciding before you advertise

  • The hybrid pattern, in days and in writing, because it materially affects acceptance.
  • Base, variable and OTE, and what each part is actually paid for.
  • Who holds the decision, and how quickly interviews can be scheduled.
  • Which parts of the brief are genuinely essential and which are preferences.

Common questions

Hiring in London: frequently asked

Do you only recruit for London?
No. London is where a large share of our Sales and GTM work sits, but we recruit across the UK and internationally for London-headquartered teams.
Can you recruit a London-based team rather than one hire?
Yes. Several connected hires — a pod, a new region or a rebuild — are run as a team build rather than as separate searches.
Do you publish London salary data?
We do not publish London salary benchmarks we cannot source. We will give you honest guidance on a specific brief, and our compensation guidance explains how base, variable and OTE fit together.

Useful before you brief us

Guidance that helps a London hire

Written guidance from our own practice. No market data is claimed that we cannot source.