Sales Tech Index
The Adroit Sales Tech Index
We recruit the people who have to live with your sales stack, so we keep track of it. This index ranks sales tooling on published evidence — customer counts, users, reviews, traffic, search demand, growth — with every figure sourced and dated. Where we cannot source something, we say so rather than filling the gap.
What this is, and is not
- An editorial index built from published sources.
- Not audited market share, and not a vendor directory.
- No vendor can buy a position. Nothing here is sponsored.
- 18 rankings designed; none published yet, because the evidence is not there yet.
Two questions
What we rank
Every category is ranked twice, because adoption and momentum answer different questions.
Most widely adopted
Which tools the most sales teams are actually using, judged on sourced adoption evidence: customer counts, users, review volume, integration ecosystems and search demand.
Growth and momentum
Which tools are gaining ground fastest, judged on sourced momentum evidence: revenue and customer growth, traffic and search growth, review growth, hiring and release cadence.
Where a category rarely publishes sourceable customer or revenue growth — sales training providers, for instance — the ranking is presented as highest momentum rather than fastest growing.
Categories
Nine categories of sales tooling
Each leads to an adoption ranking and a growth ranking, plus what qualifies a product for the category.
- Sales CRMsSystems of record for pipeline, accounts and revenue forecasting that a sales team works in every day.
- Sales email automationSequencing and outbound email execution tools used to run multi-step prospecting.
- Sales telephonyDialling, call recording and conversation capture for sales teams.
- Sales email findersTools that find and verify business email addresses for prospecting.
- Sales phone-number findersTools that source direct dials and mobile numbers for prospecting.
- AI objection handling and coachingTools that analyse sales conversations and coach reps on objections and technique.
- Sales training providersProviders delivering sales methodology, onboarding and skills training.
- Sales data and intelligenceAccount, contact and signal data used to decide who to approach and when.
- Sales videoAsynchronous video messaging and recorded demo tooling for sales teams.
Browse
Find a ranking
18 of 18 rankings shown.
- Most widely adopted: Sales CRMs
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales CRMs
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales email automation
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales email automation
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales telephony
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales telephony
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales email finders
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales email finders
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales phone-number finders
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales phone-number finders
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: AI objection handling and coaching
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: AI objection handling and coaching
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales training providers
Not published: we do not yet have evidence we would be willing to stand behind.
- Highest momentum: Sales training providers
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales data and intelligence
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales data and intelligence
Not published: we do not yet have evidence we would be willing to stand behind.
- Most widely adopted: Sales video
Not published: we do not yet have evidence we would be willing to stand behind.
- Fastest growing: Sales video
Not published: we do not yet have evidence we would be willing to stand behind.
Method and limits
How the index is produced
The weightings are published, versioned and deliberately unglamorous.
Most widely adopted — adoption-1.0
Adoption is weighted towards evidence of how many organisations and people genuinely use a tool, with review volume, integration ecosystem and search demand as corroborating signals.
Reviewed at least every 120 days. A ranking that goes past that drops out of the index rather than sitting here looking current.
Growth and momentum — momentum-1.0
Momentum is weighted towards rate of change rather than size: revenue and customer growth first, then traffic, search, review and hiring growth, with funding and release cadence as corroboration.
Reviewed at least every 90 days. A ranking that goes past that drops out of the index rather than sitting here looking current.
Hiring the people who will run this stack?
Tooling decisions are cheap next to hiring decisions. Tell us what the role has to achieve.