Sales careers & hiring
Sales role comparisons
Two titles, two different jobs — and hiring the wrong one costs a quarter. Each comparison sets the roles side by side on ownership, measurement, skills and reporting line, then says plainly which to hire when.
Guides
Role comparisons guidance
Role comparison
SDR vs BDR
SDR and BDR are often the same job with different names. Where they differ, it is inbound versus outbound ownership — here is how to tell, and which to hire.
7 min read
Role comparison
AE vs Account Manager
The difference between an Account Executive and an Account Manager: new business versus retention and growth, and how to tell which role your revenue gap needs.
7 min read
Role comparison
CRO vs VP Sales
The difference between a Chief Revenue Officer and a VP Sales: scope, measurement and reporting lines, plus how to decide which one your business actually needs.
8 min read
Role comparison
RevOps vs SalesOps
How Revenue Operations differs from Sales Operations: scope across the funnel, what each role is measured on, and which one your team needs first.
7 min read
Role comparison
SDR vs BDR vs AE
The practical difference between SDR, BDR and Account Executive work, and how to decide which one your first or next sales hire should be.
8 min read
Elsewhere in the hub
Other sections
Hiring guides
Role-by-role guides to hiring Sales and GTM people: when to hire, what to write in the brief, how to assess and what usually goes wrong.
Interviews & scorecards
Interview questions, live exercises and written scorecards for Sales and GTM roles, so every candidate is assessed against the same criteria.
Team & org design
How to structure a Sales and GTM team as it grows: first hires, ratios, ownership splits and when to add leadership or Revenue Operations.
Onboarding
Practical onboarding and 30/60/90 day plans for new Sales and GTM hires, with what to measure at each checkpoint.
Career paths
How Sales and GTM careers actually progress: what each step requires, what changes at each level, and where people move sideways.
Career maps
Visual and tabular maps of Sales and GTM roles, showing titles, seniority, ownership and the realistic next steps from each seat.
Salary & OTE
How Sales and GTM pay is structured — base, OTE, commission and accelerators — and what to check before you publish a range.
Benchmarks & market
Hiring process benchmarks and Sales and GTM market guidance, with the source and date attached to any figure that changes.
Hiring by industry
How Sales and GTM hiring changes by sector: what a SaaS, early-stage startup or enterprise software business actually needs from a seller, and how to assess it.
Talent markets
Regional context for Sales and GTM hiring, based on the markets we recruit in — local employer types, commute and hybrid realities, and what they mean for a brief.
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