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Sales careers & hiring

Sales hiring guides by industry

The job title stays the same across sectors; the job does not. These guides cover what changes in the brief, the assessment and the pitch when the buyer, the deal and the product change.

Guides

Hiring by industry guidance

  • Industry hiring guide

    SaaS sales hiring

    How hiring for SaaS differs from hiring for any other sales job: committee buyers, renewal-weighted performance, and the assessment questions that separate candidates.

    9 min read

  • Industry hiring guide

    Startup sales hiring

    What an early-stage sales hire is actually for, the signals that a candidate can work without a machine, and how to test whether you are ready to hire at all.

    8 min read

  • Industry hiring guide

    Enterprise software hiring

    What enterprise software hiring demands that mid-market does not: procurement, champions without budget, written business cases and the discipline to survive a long deal.

    9 min read

Elsewhere in the hub

Other sections

  • Hiring guides

    Role-by-role guides to hiring Sales and GTM people: when to hire, what to write in the brief, how to assess and what usually goes wrong.

  • Interviews & scorecards

    Interview questions, live exercises and written scorecards for Sales and GTM roles, so every candidate is assessed against the same criteria.

  • Team & org design

    How to structure a Sales and GTM team as it grows: first hires, ratios, ownership splits and when to add leadership or Revenue Operations.

  • Onboarding

    Practical onboarding and 30/60/90 day plans for new Sales and GTM hires, with what to measure at each checkpoint.

  • Career paths

    How Sales and GTM careers actually progress: what each step requires, what changes at each level, and where people move sideways.

  • Career maps

    Visual and tabular maps of Sales and GTM roles, showing titles, seniority, ownership and the realistic next steps from each seat.

  • Role comparisons

    Side-by-side comparisons of Sales and GTM roles that are commonly confused, covering ownership, KPIs, skills, reporting lines and which one you actually need.

  • Salary & OTE

    How Sales and GTM pay is structured — base, OTE, commission and accelerators — and what to check before you publish a range.

  • Benchmarks & market

    Hiring process benchmarks and Sales and GTM market guidance, with the source and date attached to any figure that changes.

  • Talent markets

    Regional context for Sales and GTM hiring, based on the markets we recruit in — local employer types, commute and hybrid realities, and what they mean for a brief.

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